About

  • From idea to product test in just 2 weeks

  • Practical approach to product launch

  • An interactive next-generation prototype

  • Launch of high-demand products

  • Saving time and resources

  • Your product will work!

The Focus approach is the ideal solution if within
2 weeks you need to:

Develop a project from an abstract idea to a specific launch execution strategy

Test several product hypotheses and get tangible feedback from real users

Sync your team’s vision and involve stakeholders in project execution

Develop, wrap-up and ‘sell’ your idea inside the company

Get an unbiased look at your task and use external experts’ knowledge in your team’s work

Deliver a design concept and an interactive product prototype

Launch a project

Develop a project from an abstract idea to a specific launch execution strategy

Test several hypotheses

Test several product hypotheses and get tangible feedback from real users

Engage key stakeholders

Sync your team’s vision and involve stakeholders in project execution

‘Sell’ your idea internally

Develop, wrap-up and ‘sell’ your idea inside the company

Access support from external experts

Get an unbiased look at your task and use external experts’ knowledge in your team’s work

Deliver a roadmap and prototype

Deliver a design concept and an interactive product prototype

How does Focus help its clients?

  • Task

    To build a website for a new design system

    Outcome

    In collaboration with Gazprom Neft’s design team, we synced up a project development vision for developing the company’s new design system. We also prioritized the product’s user target groups. An interactive prototype of the project’s website was built and tested on 10 internal users with the help of the Focus team. We made it possible to engage key top managers of the company and to provide early feedback from real product users.

    gazprom neft
  • Task

    To create a new service for a remote do-it-yourself SIM-card activation for a federal telecom operator

    Outcome

    Using the Focus framework approach, within 2 weeks we devised a solution for remote do-it-yourself SIM-card activation. We tested a number of product hypotheses related to eliciting a positive emotional response in users during the activation process, ways of gathering user feedback, and ways of sustaining user retention during the activation confirmation wait time.

    NDA
  • Task

    To develop a platform for hiring creative teams within 24 hours

    Outcome

    The Focus design sprint approach helped the client’s team to work out an interactive prototype of the platform, test key product hypotheses and prepare presentation materials for the next investment round. The sprint had a considerable impact in terms of developing the platform’s business model and prioritizing the product’s target audiences.

    molniya
  • Task

    Building an internal «United Integrated Portal»

    Outcome

    Thanks to the Focus product design sprint approach, business leaders and supporting departments (Maintenance and Supply department, HR, IT, and communications) were able to agree a structure for the portal and quickly establish a common conceptual understanding. Within 2 weeks of collaboration with the client’s team, the Focus design and research team built and tested the home page of the portal as well as employees’ personal online accounts. According to the client, the Focus approach saved their project team 2 months of work at the start of this challenging project.

    ВЭБ
  • Task

    A new product and roll-out of a high- profile bank’s ecosystem to the CIS market

    Outcome

    We helped the team responsible for ecosystem development at the largest federal bank to develop a concept for a new product to be developed for the CIS market. The sprint enabled the team to work out a variety of strategies for entry to the CIS market as well as possible ways to execute the target product at business model, interface, and customer journey levels. This sprint was carried out 100% offsite. Maintaining a high level of participant engagement, the Focus team managed to coordinate work with top managers from a number of countries; sync up goals, challenges, and hypotheses to be tested; create and elaborate innovative concepts, with only online tools for group work moderation at their disposal.

    NDA
  • Task

    Development of the concept of a new digital service

    Outcome

    We helped one of the most innovative DIY retailers to elaborate and test their ‘Upkeep Kit’ digital service. Focus ensured speedy delivery of a functional prototype of the product and gathered feedback from real users. By the end of the sprint, the client’s project team had gained a clear focus and potential user fears and restraints had been identified and preemptively eliminated.

    NDA
  • Task

    To develop a new banking product

    Outcome

    Design sprint Focus made it possible to generate and develop 8 new product concepts, to select the priority goals as well as to test the riskiest hypotheses within 2 weeks. The unique architecture of the new product and its brand concept were also designed and tested in the course of the sprint. Upon the completion of the sprint, the client’s product team received a detailed summary of our workshop’s outcomes, an interactive product prototype, and the data on prototype testing with real users. This enabled the project team to start the implementation process immediately.

    yandex-money

Clients

What you get

A design concept and an interactive next-generation prototype

created by the team that has launched products for Sberbank, MasterCard, MTS, Rambler, and Delivery Club

Product and business hypothesis testing and feedback from real users

Collaboration with industry-best experts and designers

from Russia, Europe, and the USA

A presentation and write-ups

for the executive board targeted at internal ‘selling’ of the project to secure investment

Focus is a product of the Aventica company

Aventica is an agency that prioritizes shared expertise, and we engage our clients in the product building process. Our innovative research, recommendations and ideas provide a solid foundation for communication and marketing strategies, digital ecosystems, and new products and services.

command

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    Don’t hesitate to reach out if you want to find out more
    about what Focus can do for you

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